Serge Tiroche was with Citigroup's Private Bank for the past 10 years, first as a Relationship Manager, then as Sales Manager and finally as Managing Director and Global Market Manager for Israel and Turkey. Serge is a Board Member of MutualArt Holdings, founder of the Artist Pension Trust and MutualArt.com. He also serves on the Board of Governors of the Tel-Aviv Museum of Art and the Board of Directors of the Batsheva Dance Company. In addition, Serge was intimately involved with the family's Art trading business and the establishment of “Tiroche Auction House”. Serge obtained a BA in International Business Administration and Modern Arts from The American University of Paris in 1992, and an MBA from INSEAD in 1997.